2015 – 2017

Digital Strategy

Creative Direction

Experience Design




Ansible


Ansible, the most popular open source IT automation project on GitHub, is a radically simple automation engine that automates cloud provisioning, configuration management, application deployment, and many other IT needs. In 2015, Red Hat acquired Ansible, Inc., the company that supported and sponsored Ansible.

I led digital experience, design of product marketing materials, and our global user event experiences for Ansible prior to, and the two years following, Red Hat's acquisition. During that time, we developed and optimized demand generation, product education, lead nurturing, and open source community building programs for Ansible's integration into Red Hat's enterprise IT management portfolio.


Ansible


Ansible, the most popular open source IT automation project on GitHub, is a radically simple automation engine that automates cloud provisioning, configuration management, application deployment, and many other IT needs. In 2015, Red Hat acquired Ansible, Inc., the company that supported and sponsored Ansible.

I led digital experience, design of product marketing materials, and our global user event experiences for Ansible prior to, and the two years following, Red Hat's acquisition. During that time, we developed and optimized demand generation, product education, lead nurturing, and open source community building programs for Ansible's integration into Red Hat's enterprise IT management portfolio.


2015 – 2017

Digital Strategy
Creative Direction
Experience Design





Product Overview Videos













Website







Success Story Campaign









Digital Strategy + Contact Nurture





Community Event Design + Content









Field Activation + Global Event Kits