2017 – present

Digital Strategy

Design Leadership

Team Building




Red Hat


As Senior Director of Digital UX at Red Hat, I lead a 50+ member UX design, research, and engineering team focused on digital experiences and design systems supporting the full customer lifecycle – including Red Hat's core websites, web services, product trials program, web personalization, and global campaigns.

In close collaboration with product, marketing, engineering, and IT operations teams, we create digital experiences that facilitate an evolving relationship with Red Hat – from first-time website visitor to product adoption and expansion.



Red Hat Design Program Office: helping our Design teams do their best work
via Medium


Red Hat Design: perspectives on open design practices
via design.redhat.com


Unlocking insights: digital experience research at Red Hat Summit
via blog.redhat.com


Red Hat


As Senior Director of Digital UX at Red Hat, I lead a 50+ member UX design, research, and engineering team focused on digital experiences and design systems supporting the full customer lifecycle – including Red Hat's core websites, web services, product trials program, web personalization, and global campaigns.

In close collaboration with product, marketing, engineering, and IT operations teams, we create digital experiences that facilitate an evolving relationship with Red Hat – from first-time website visitor to product adoption and expansion.


2017 – present

Digital Strategy
Design Leadership
Team Building




Red Hat Design Program Office: helping our Design teams do their best work
via Medium


Red Hat Design: perspectives on open design practices
via design.redhat.com


Unlocking insights: digital experience research at Red Hat Summit
via blog.redhat.com

User Journey Mapping & Digital Strategy



Digital Design System




Experience Design